Marketing and Storytelling Workshop

04/26/2025 09:00 AM - 04:00 PM CT

Description

Join Sarah Carroll of Greener Pastures and Michelle M. Sharp of Meet the Minnesota Makers for a hands-on marketing and storytelling workshop for farmers. 

Throughout the day, participants will engage in small group work to receive direct feedback from Sarah and Michelle, collaborate with peers, and apply workshop concepts in real-time.

You will learn:
~ The importance of customer conversions over follower counts.
~ Essential elements for an effective website and social media presence.
~ Storytelling strategies to convert visitors into loyal customers through written and visual content.
~ Actionable steps to put theory into practice to sell your farm products.

This is a hands-on skill building workshop where you will bring your laptop or tablet to work directly on your website and social media.

Bonus! There is a follow up Zoom meeting in May with Sarah and Michelle where workshop participants may receive feedback, advice, or assistance with implementing their marketing plans.

Lunch is included.

Discounted tickets for SFA members.
Seating is limited to 25 farmers. Sign up today!

Advance registration is required.

$250 for SFA Members
$300 for Non-members

Members must log in to see member pricing. Learn more about joining SFA here.
Refunds for cancellations can be requested up to 48 hours prior to the event.

Pressented by the Lake Superior and East Central Chapters.

For more information:   Caroline Hegstrom EMAIL   or   Matt Hardy EMAIL

SFA staff and volunteers occasionally take photos during our events for promotional purposes and to use as documentation to share with our funders.  If you do not wish to be photographed, please let our event host know -- we'll make every effort to make sure you are not photographed.